Opportunity for new businesses. Many Large Companies’ Horrendous Customer Service Invite the Creation of New Businesses. Read more »
HOW BUYERS DECIDE WHO TO BUY FROM
After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis. The ratio of the two motivators varies with the individual buyer and the circumstances at the time, but clearly the seller must always be aware of the emotional component of the decision process. Having the best product, service, price, warranty, etc. does not ensure a sale. Here’s a sampling of some of the non-rational reasons I have observed buyers employ in their buying decisions. Read more »
THE GOLF BALLS AND THE MAYONNAISE JAR – SMALL BUSINESS LIFE PERSPECTIVE
The mayonnaise jar and life perspective. Read more »
THINKING OUTSIDE OF THE BOX to solve a moral/ethical dilemma:
I have received this email story many times over the years with no idea who created it. I think it’s a good one to share to illustrate entrepreneurial thinking. Read more »
Success is All in The Attitude
What's important to the success of small-business owners and entrepreneurs? Knowledge, skill and talent. Read more »
THERE IS NO ENTREPRENEUR GENE
The use of the words Entrepreneur, Entrepreneurship, Entrepreneurism keep growing as more and more people strive to be entrepreneurs with their job creating ability. Read more »
ENTREPRENEURS-TIME TO BE THANKFUL
Whether you’ve had a difficult year in this current environment or have been one of the fortunate ones and prospered, it would serve you well to pause and take stock of all the things you should be thankful for. Read more »
MYTH – ENTREPRENEURS LOVE RISK
A rejection is not a failure. It should be viewed as an opportunity to learn. Successful entrepreneurs have the self-confidence to face all these ego risks and to put their energies into reducing or avoiding risks to the business. Read more »
Two Ears-One Mouth, Which Gets Used More?
The most common mistake in good listening is that while someone is talking, you are thinking about what you are going to say Read more »