Right up front….I’m Selling. From all my visits to University Entrepreneurship classes, mentoring,readings and 16 start-ups, I’m aware of the knowledge gaps of many people going into their own business or trying to grow or sustain one. They are generally good at creating Business Plans, Power point presentations and theoretical’s, all of which are important but not enough in my opinion. I find them weak on the unsexy tools that can be critical in determining success or failure…..such as Selling, Sales Reps,Factors, Testing, Variable costs, Barter, Incubators and many others, besides sources of Free help like SCORE, Mentors, SBDC, Relationships etc.
The Value of Reading Bootstrapping 101
These factors inspired me to write my practical,fluff free book titled Bootstrapping 101 to help small businesses whether in start-up or growth modes.My purpose in writing this blog is to persuade you that you or your Entrepreneur friends can benefit greatly from this book. It is sold on Amazon at $19.95 in paperback and $9.95 in e form or I can sell directly in bulk. http://amzn.to/VJh8G1 ( I self-published so I control all distribution) Here are some of my selling points:
– It has proven to be beneficial to Small Business Entrepreneurs and students.
– MANA, the largest Sales Rep association in the country is serializing the book in its monthly magazine.
– One of the appendixes has a copy of one of the all-time best selling case studies of Harvard Business School in which I am the protagonist. The company,R&R had sales of $7,300,000 and profits of $3,000,000 in less than one year with one paid employee. Following the case are many of the Bootstrap tips employed that were put forth in the book.
– Below is the Table of Contents of the book which clearly states the books contents. The books introduction, reviews and an extensive Blog archive can be seen on www.bootstrapping101.com.
I appreciate comments, questions and of course orders.