By Bob Reiss “This is article written for MANA, the largest Sales Rep association in the Country.” When I read the current literature online, in books and through TV interviews, I mostly hear that the best way to develop a new product line or company is to create an item that “disrupts an industry.” This thinking […] Read more »
Without Customer Trust Nothing Else Matters
I recently read a spot-on article about Trust in the excellent monthly MANA magazine (largest Sales Rep Asn. In country). It was written by John Graham, and I wanted to share. I’ve always believed the first move in starting a new venture is to build Trust. Trust attracts and keeps Quality employees and encourages customers […] Read more »