Knowledge, skill, talent, and to some extent, resources are important success components for Small Businesses. However, many competitors have equal or more of these components than you. The key to overcome competition and attain absolute success is mental, which is reflected in one’s attitude and is totally controlled by the individual and requires no cash. This holds true in most human endeavors besides business like sports, the arts, politics, etc. How many times have we seen the underdog team or player win over the more talented opponent? The difference is attitude. Read more »