They're your business's lifeblood, but that doesn't mean you have to be a push over. All customers, especially buyers in business-to-business transactions, have a responsibility to their pocketbook, which you, as the provider of services or goods, need to understand. The customer's goal is to get the best deal they can. In pursuing their agenda, customers may cajole push or even demand the best deal possible. Sellers shouldn't take this personally. The customer is only doing his job. But, as important as it is to satisfy your customers, there are times when the right thing to do is to say no. Read more »